Empower Yourself And Secure Free Media Exposure
On TV, Radio, In Print And On Podcasts.
NORMALLY $97 -Â NOW $49
Check out module one: FOR FREE.
Â
If you understand how the media works and what it wants you are well on your way to gaining FREE media publicity for your and your business.
START UTILISING THE MEDIA TO YOUR ADVANTAGE.
THE BENEFITS OF GENERATING COVERAGE THROUGH TRADITIONAL MEDIA
Credibility and Authority: Being featured in established TV, radio, print, and podcast outlets lends instant credibility to your brand. Traditional media's reputation and reach can position you as an authority in your field, enhancing trust among your audience.
 Wider Audience Reach: Traditional media outlets have broad and diverse audiences. Leveraging their platforms exposes your message to a larger and more varied demographic, amplifying your brand's visibility and impact.
Local and Global Recognition: Traditional media spans local, regional, and global levels, allowing you to gain recognition not only in your immediate community but also on a broader scale. This helps you establish a wider footprint and attract attention from various markets.
Audience Trust and Engagement: Consumers often trust information presented in traditional media more than online sources. By appearing in reputable outlets, you engage a more engaged and attentive audience, fostering meaningful connections with potential customers.
Validation for Digital Channels: Traditional media coverage can validate your online presence. Being featured on TV, radio, or in newspapers can drive traffic to your website and social media platforms, boosting your online visibility and authority.
Longevity and Tangibility: Traditional media coverage offers lasting impact. Print articles and recorded interviews can be preserved for posterity, serving as tangible references that continue to provide value and recognition over time.
Harnessing the power of traditional media offers a multifaceted approach to brand-building, granting you credibility, reach, and long-lasting influence in the ever-evolving media landscape.
Understanding how the media works is key to gaining FREE media coverage.
I want this resource.
Is this really for me?
I Lack Expertise
The course is specifically designed for beginners, providing step-by-step guidance, resources, and real-world examples to build their PR skills from the ground up.
I Have Time Constraints
The 6-step approach is designed to be time-effective, allowing you to integrate PR into their schedules without overwhelming you day-to-day responsibilities.
I Have A Fear of Rejection
The course is all about building up your confidence levels. The live coaching sessions are a major help as well.
I Do Not Understand The Media Landscape
This course provides practical tools and insights, demystifying the media landscape and making it accessible to anyone, regardless of their prior knowledge.
I Have Budget Constraints
This course is an investment in your business, offering skills that not only save money on hiring PR agencies but also contribute to long-term brand visibility and success.
Ask any question
How to set up a media unit within your business.
Promoting your business through the media.
Writing a media release.
Preparing for a media interview.
Identifying story ideas within your business that the media would be interested in.
Building relationships with the media.
How to become a public speaker.
Â
About Mark Aiston
With over 40 years in the heart of media newsrooms, I've carved out a diverse career as a television sports host, reporter, and producer, as well as a radio host, commentator, and comedian. My deep-rooted understanding of how the media ticks—what it craves, and more importantly, how you can harness it for your benefit—gives me a unique edge in securing the kind of free exposure that can elevate your brand.
Throughout my career, I’ve sifted through thousands of press releases—some exceptional, others commendable, and many that missed the mark. I’ve mastered the art of crafting killer press releases that not only capture attention but demand it.
Having interviewed thousands of individuals, I know what makes an interview truly outstanding and how to prepare for one with confidence. My extensive relationships with fellow journalists and key media contacts are a testament to the importance of building and maintaining these connections, which are vital for you and your business.
Since 1980, I’ve also been a sought-after corporate host and keynote speaker, sharing the skills I’ve honed with those eager to learn. My passion lies in empowering others to leverage the media to their advantage, and I’m committed to helping you achieve that.
And just so you know, I have an unwavering love for dogs too.
.
