BREAKING THE BARRIERS: HOW EMILY TOOK CONTROL OF HER PR AND GOT HER STORY IN THE LOCAL MEDIA

Emily had always known she wanted to be a veterinarian. From a young age, her love for animals was undeniable, and she dedicated herself to caring for them with compassion and skill. After years of hard work, she opened her own veterinary clinic.. Her clinic quickly became a trusted place for pet owners, but despite her best efforts, Emily struggled to grow her practice beyond her loyal clientele.

She knew that getting her story out to a broader audience could help her clinic thrive, but the idea of doing her own PR seemed intimidating. Emily was a veterinarian, not a PR expert. She’d always relied on word-of-mouth, but she realised that in a world of growing competition, she needed to do more to stand out.

Emily considered hiring a PR agency, but the costs were prohibitive. The idea of contacting local media herself felt daunting. "I don’t know where to start," she thought. "What if I make a mistake or they don’t find my story interesting?"

But as time passed, Emily saw new veterinary clinics opening in town, and her anxiety grew. She knew she had to do something to keep her clinic in the spotlight. With a mix of determination and nerves, she decided to take the plunge and handle her own PR.

She started by reflecting on what made her clinic special. It wasn’t just about providing medical care; Dr. Emily had always gone the extra mile to educate pet owners, offering free workshops and community events to promote responsible pet care. She realized that this commitment to education and community could be the heart of her story.

With that in mind, Emily began drafting her first press release. She wrote about her clinic’s mission, the importance of pet education, and the unique bond she shared with her clients and their pets. It wasn’t easy—she revised it countless times, doubting whether it was good enough—but eventually, she mustered the courage to send it to the the local paper.

The waiting was the hardest part. Days passed with no response, and Emily began to worry that her efforts had been in vain. But just when she was about to give up, she received a call from the editor. He loved her story and wanted to feature it in the Sunday edition!

That weekend, Dr. Emily’s story appeared in the local paper, complete with photos of her clinic. The response was immediate and overwhelming. New clients flooded into the clinic, drawn by the article and eager to meet the veterinarian who cared so deeply about their pets’ well-being.

The feature not only brought in new business but also elevated Dr. Emily’s reputation in the community. 

Dr. Emily’s journey from doubt to success taught her that sometimes, the best person to tell your story is you. By pushing past her fears and taking control of her PR, she didn’t just grow her clinic—she became a trusted voice in her community, sharing her passion for animals with a wider audience than she ever imagined.