THE CHARITY THAT KNEW HOW THE MEDIA WORKED.
Ethan Taylor worked for the local charity dedicated to supporting underprivileged families. When the charity received a substantial grant to expand their after-school programs, Ethan saw a golden opportunity to gain media attention. He crafted a heartfelt media release, highlighting real-life success stories and painting a vivid picture of hope.
Ethan researched local TV news services and sent media releases to those media organisations emphasising the grant’s human impact. and soon after a reporter showed interest.
The reporter visited Hope Horizons, and Ethan introduced her to the children and families benefiting from the programs. Moved by what she saw, Jessica spent time interviewing participants and capturing footage. Ethan’s passionate media release had set the stage, but it was the charity’s genuine impact that resonated with her.
The story aired on the evening news, showcasing Hope Horizons' work and touching many lives. Donations poured in, and volunteers signed up. Ethan watched the segment with tears in his eyes, realising his words had sparked a movement and brought the community together for a greater good. It was a testament to the power of words and passion.
This is what can happen when you understand what a story is, how to write. a media release and who to send it too.
This online course teaches you how.
