NEVER GIVE UP. THE PHONE WILL RING
Sophia ran a small eco-friendly skincare business.
Despite her dedication and the high quality products, she struggled to gain #mediaattention
She knew that a feature in the local newspaper could be the boost her business needed, so she tirelessly sent out media releases, personalised emails, and followed up with phone calls.
Weeks turned into months with no response. Sophia's inbox remained empty, and her phone never rang with the call she hoped for.
Frustration began to settle in, and she started to doubt her efforts.
She had poured her heart into every word of her media releases, sharing stories of how her products were sustainably sourced and testimonials from loyal customers who had seen remarkable results.
She crafted one more media release, this time focusing on a new initiative: for every product sold, she would plant a tree in the local community.
She sent it out, hoping it might catch someone’s eye.
A week later, just as Sophia was about to close her shop for the day, her phone rang.
She hesitated, seeing an unfamiliar number. With a deep breath, she answered. On the other end was a reporter from the local newspaper.
He had seen her latest media release and was intrigued by her new initiative.
Two days later Sophia woke up with a major story in that local news paper.
#NEVERGIVEUP.
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