The Media Blog: Adelaide Media Training.

Going off-message happens when an interviewee loses focus on the central theme or point they intended to make. This often happens for a few reasons: being caught off guard by unexpected questions, lacking a well-defined message, or simply being unprepared to navigate the conversation. Here are some ways this lack of preparation can negatively impact your media presence:

Mixed Messages Create Confusion
When you veer off course, you risk sending conflicting or unclear information to the...

NEVER DO THIS DURING AN INTERVIEW.

When you're in the spotlight during a media interview, there's one crucial mistake you should never make: never go off message.

Staying on message means sticking to the key points you want to communicate and not getting sidetracked by irrelevant or potentially damaging topics. The reason this is so important is that the media often looks for soundbites—short, memorable quotes that can be easily shared and repeated. If you wander off topic, you risk saying something that could be...

A SHOCKING ON AIR MEDIA INTERVIEW

Damage to Credibility: A poorly handled interview can severely damage your credibility, making you appear unprofessional or uninformed. This can lead to a loss of trust from your audience, clients, or stakeholders.
Negative Public Perception: A bad interview can result in negative public perception, where the audience may form unfavorable opinions about you or your brand. This can be challenging to overcome and may impact your reputation long-term.
Missed Opportunities:...

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