The Media Blog: Adelaide Media Training.

ON CAMERA DISASTER

As someone deeply entrenched in the world of media training and communication coaching, I've witnessed firsthand the power of preparation and the pitfalls of unpreparedness. It's a lesson that's often learned the hard way, and one that I'd like to share through a personal anecdote that still serves as a poignant reminder of the consequences of negligence.

A few years ago, I was facilitating a media training session for a group of aspiring entrepreneurs. Among them was a young...

WHY MEDIA TRAINING IS ESSENTIAL FOR YOUR BUSINESS

In the fast-paced, information-driven world we live in, the ability to communicate effectively with the media is crucial for any organisation. A media training workshop equips individuals and companies with the skills necessary to handle media interactions confidently and successfully. This training can be invaluable in shaping public perception and managing the narrative around a company’s brand, products, or services.

1. Message Clarity and Consistency: One of the primary benefits of...

WHY MORE BUSINESSES ARE DITCHING PR AGENCIES

The DIY PR Revolution: Empowered Entrepreneurs Taking the Reins in a Cost-Conscious Era

In the ever-evolving world of business, a seismic shift is underway as an increasing number of entrepreneurs and business owners choose the path of DIY Public Relations over outsourcing. This trend is not merely a cost-cutting measure; it's a strategic move driven by growing confidence in personal PR capabilities and the economic challenges associated with the soaring cost of living.

1. Rising...

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