ALL THINGS MEDIA BLOG

The Advantages of Doing Your Own PR: Empowering Your Brand Without Breaking the Bank
In today’s fast-paced media landscape, gaining visibility for your business is more crucial than ever. While hiring a PR agency might seem like the go-to solution, many entrepreneurs are discovering the significant advantages of taking control of their own public relations. Here’s why doing your own PR could be the game-changing move your brand needs.
 

1. Cost-Effective Power

PR agencies can be costly, with fees often running into thousands of dollars per month. By...

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THE POWER OF A MEDIA STORY

Tom is the owner of a small bakery, which was struggling to attract new customers.

When a local TV news station announced a segment featuring small businesses, Tom contacted the media organisation and was thrilled when they chose his business to showcase.

The TV news program did a story showcasing Tom’s passion for baking and the cozy atmosphere of his shop.

Almost immediately, new customers flocked to the bakery, and sales skyrocketed.

The exposure not only boosted business but also...

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THE NERVES OF SUCCESS

Lena, the CEO of the nonprofit was thrilled when a reporter called to feature their work on the local TV News.

However, as the interview neared, her excitement turned to anxiety.

When the crew arrived, Lena's nerves took over. She stumbled through her words, struggling to convey the not for profits impact.

The story aired, but it lacked the compelling narrative she had hoped for, leaving Lena feeling she had failed.

Determined to improve, Lena sought #mediatraining.

Months later, another ...

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